Character Limits WhatsApp

The below documents give an overview of the Character limit for WhatsApp Official & Cloud API

Text Messages

• Maximum length: 4096 characters

Sticker Messages

• Cloud API: Static and animated third-party outbound stickers are supported in addition to all types of inbound stickers. A static sticker needs to be 512x512 pixels and cannot exceed 100 KB. An animated sticker must be 512x512 pixels and cannot exceed 500 KB.

• On-Premises API: Only static third-party outbound stickers are supported in addition to all types of inbound stickers. A static sticker needs to be 512x512 pixels and cannot exceed 100 KB. Animated stickers are not supported.

Supported Media Types

Media	Supported Types	Size Limit
audio	audio/aac, audio/mp4, audio/mpeg, audio/amr, audio/ogg (only opus codecs, base audio/ogg is not supported)	16MB
document	text/plain, application/pdf, application/vnd.ms-powerpoint, application/msword, application/vnd.ms-excel, application/vnd.openxmlformats-officedocument.wordprocessingml.document, application/vnd.openxmlformats-officedocument.presentationml.presentation, application/vnd.openxmlformats-officedocument.spreadsheetml.sheet	100MB
image	image/jpeg, image/png Images must be 8-bit, RGB or RGBA	5MB
video	video/mp4, video/3gp Notes: Only H.264 video codec and AAC audio codec is supported. We support videos with a single audio stream or no audio stream.	16MB
sticker	image/webp	Static stickers: 100KB Animated stickers: 500K

Interactive Message

• Text message : Emojis and markdown are supported. Maximum length of message: 1024 characters.

• Footer Message : Emojis, markdown, and links are supported. Maximum length: 60 characters.

• Header message : Header can be media or text. For text, Formatting allows emojis, but not markdown. Maximum length: 60 characters.

Quick Reply Button Message

• title – Button title. It cannot be an empty string and must be unique within the message. Emojis are supported, markdown is not. Maximum length: 20 characters.

• id – Unique identifier for your button. This ID is returned in the webhook when the button is clicked by the user. Maximum length: 256 characters.

• Only 3 buttons allowed

List Messages

• Maximum length of button: 20 characters.

• Maximum length of section : 24 characters.

• Limited to 10 rows across all sections.

• Each row contains:

title – Required. Maximum length: 24 characters.

ID– Required. Maximum length: 200 characters.

Description – Optional. Maximum length: 72 characters.

Reference

On-premises API documentation

https://developers.facebook.com/docs/whatsapp/on-premises/reference/messages/

Cloud API documentation:

https://developers.facebook.com/docs/whatsapp/cloud-api/reference/messages