Character Limits WhatsApp
The below documents give an overview of the Character limit for WhatsApp Official & Cloud API
Text Messages
- Maximum length: 4096 characters
Sticker Messages
- Cloud API: Static and animated third-party outbound stickers are supported in addition to all types of inbound stickers. A static sticker needs to be 512x512 pixels and cannot exceed 100 KB. An animated sticker must be 512x512 pixels and cannot exceed 500 KB.
- On-Premises API: Only static third-party outbound stickers are supported in addition to all types of inbound stickers. A static sticker needs to be 512x512 pixels and cannot exceed 100 KB. Animated stickers are not supported.
Supported Media Types
Media | Supported Types | Size Limit |
audio | audio/aac, audio/mp4, audio/mpeg, audio/amr, audio/ogg (only opus codecs, base audio/ogg is not supported) | 16MB |
document | text/plain, application/pdf, application/vnd.ms-powerpoint, application/msword, application/vnd.ms-excel, application/vnd.openxmlformats-officedocument.wordprocessingml.document, application/vnd.openxmlformats-officedocument.presentationml.presentation, application/vnd.openxmlformats-officedocument.spreadsheetml.sheet | 100MB |
image | image/jpeg, image/png Images must be 8-bit, RGB or RGBA | 5MB |
video | video/mp4, video/3gp Notes:
| 16MB |
sticker | image/webp | Static stickers: 100KB Animated stickers: 500K |
Interactive Message
- Text message : Emojis and markdown are supported. Maximum length of message: 1024 characters.
- Footer Message : Emojis, markdown, and links are supported. Maximum length: 60 characters.
- Header message : Header can be media or text. For text, Formatting allows emojis, but not markdown. Maximum length: 60 characters.
Quick Reply Button Message
- title – Button title. It cannot be an empty string and must be unique within the message. Emojis are supported, markdown is not. Maximum length: 20 characters.
- id – Unique identifier for your button. This ID is returned in the webhook when the button is clicked by the user. Maximum length: 256 characters.
- Only 3 buttons allowed
List Messages
- Maximum length of button: 20 characters.
- Maximum length of section : 24 characters.
- Limited to 10 rows across all sections.
- Each row contains:
title – Required. Maximum length: 24 characters.
ID– Required. Maximum length: 200 characters.
Description – Optional. Maximum length: 72 characters.
On-premises API documentation
Cloud API documentation: