# Messenger Link

Each page will have a Messenger Link or tiny URL which helps you to include the link on a flyer, in an email, in a QR code or in an SMS message. Your Messenger link directs people to a conversation with your messenger bot

### Sample Messenger Link

{% hint style="warning" %}
<https://m.me/**yourpage-username**?**ref**=Call>
{% endhint %}

**yourpage-name** replace with your page username&#x20;

**ref** is an optional parameter and when a person clicks or scans an m.me link that contains a ref parameter and is taken into an existing conversation thread, it will now open the 24hr standard messaging window.

{% hint style="info" %}
You can set **ref=smart reply keywords** so the user get engaged with relevant messages, this is very useful for running messenger ads in facebook, sharing link with SMS & Email. This also helps you to redirect a user into correct context of a conversation.

If you are using Smart Replies then you can generate a direct URL right from Smart Replies. [Click Here for more details ](https://help.pickyassist.com/setting-up-guide/smart-replies/train-module/direct-url)
{% endhint %}


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