Personalizing Replies
You can personalize the reply using the attributes which are saved in your Social CRM which will help you to to greet customer with their name or any value stored in the attribute against the customer like Age, Last Order Details, Current Plan, Address etc.
Personalizing a Reply
To personalize a reply select the answer and find the “”i icon as shown below and it will display all the available attribute values.

Inserting Attributes & Configuring Fall Back Value
On clicking the attribute type the value will get inserted into the answer and the value will look like {{attribute-value}}
Fall Back Value : If the system not able to fetch any value for the attribute then value configured here will be send to the user , here if the name not saved in the attribute then you can type "Customer" or any other value.
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