# Direct URL

Direct URL helps you to redirect a user into correct context of a conversation. It's very useful to set as Call to Action for various Social Media or Online Advertisements. If you would like to include it in SMS promotions then you can use a link shortening service like <https://bitly.com/>

You can get the direct link of any smart reply questions by clicking the Link icon as shown below&#x20;

![Direct URL](/files/-LtT7LnOrg2IFMFvhAiL)

**A popup window will open as shown below;**&#x20;

![](/files/-LtT7g1SWwM0HQvnwSbo)

Click the text box and the direct url will copy into the clipboard, now you are ready to use the direct url in your SMS & Social Media Campaigns.&#x20;


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