# Direct URL

Direct URL helps you to redirect a user into correct context of a conversation. It's very useful to set as Call to Action for various Social Media or Online Advertisements. If you would like to include it in SMS promotions then you can use a link shortening service like <https://bitly.com/>

You can get the direct link of any smart reply questions by clicking the Link icon as shown below&#x20;

![Direct URL](https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LtT5nM_ZFmKntUH9EGZ%2F-LtT7LnOrg2IFMFvhAiL%2Fdirect-url.png?alt=media\&token=d0b9d33d-5ff1-4204-9d8a-26435ef0d2c8)

**A popup window will open as shown below;**&#x20;

![](https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LlJChpzcxtwOYGcBd1q%2F-LtT5nM_ZFmKntUH9EGZ%2F-LtT7g1SWwM0HQvnwSbo%2Fdirect-url-expansion.png?alt=media\&token=f216947a-0d10-40c9-8e17-ba437f4b0d79)

Click the text box and the direct url will copy into the clipboard, now you are ready to use the direct url in your SMS & Social Media Campaigns.&#x20;