Attributes are custom data fields where you can save any information's of your customers. For example Gender , Country , Date of Birth, Age, Address, Email , Website , Title or any informations which are related to your customers.

Attributes are very powerful tool in the Social CRM. You can further filter & segment customers based on attributes value and send personalised messages using Smart Replies, Sequences & Broadcaster

Creating Attributes

To Create Attribute Navigate to Social CRM -> Settings -> Attributes (Tab) -> Add Attributes (Button)

Give A name / label to the attribute to identify , then select the relevant type of attribute , below are the available types of attributes;

Text : Useful for saving Name, Address etc

Date : Useful for saving Date of Birth, Anniversary etc

Date & Time : Useful for saving a date which has a specific time like an appointment

Email : For saving email addresses

Website : For saving website or URL’s

Numeric : For saving digits like mobile number, age, postal code, fax etc

Choice : To select a choice from multiple data set like Male / Female – Product Interested , Country etc

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Editing Attributes

You can edit the attribute name /label anytime but you cant change the attribute type. For the attribute type "choice" you can add new choices any time but not possible to change the existing value of choices.

You can also view the number of subscribers which has a particular attribute value from the attribute list “Subscribers” column as shown above.

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Updating / Adding Attributes Value

All the attributes are listed in the Social CRM -> Subscribers -Profile (Tab) -> Attributes (Menu)

On Clicking “Profile” tab a popup will appear on the screen as shown below;

You can scroll to view all attributes added by you , on clicking the value column against each attribute you can update / save data.

Fall Back Value for Personalising Messages

When you use attributes value for personalising messages in smart replies, sequence automation and broadcaster you will be prompt to enter a “Fallback” Value. This value will be used if the system not able to find a value against the subscriber in the social crm , for an example if you have selected name attribute and few subscribers in your social crm dont have updated with name, in this case the date entered as “Fallback” will be used .

Personalising Replies with Attributes in Smart Replies

You can personalize the response in smart replies using the attribute value which are saved in your Social CRM which will help you to to greet customer with their name or any value stored in the attribute against the customer like Age, Last Order Details, Current Plan, Address etc

Personalising Replies with Attributes in Sequence Automation​

You can personalize the response in the “Sequence Automation” using the attributes which are saved in your Social CRM which will help you to to greet customer with their name or any value stored in the attribute against the customer like Age, Last Order Details, Current Plan, Address etc

Personalising Replies with Attributes in Broadcaster

You can send personalised messages to your subscribers from the broadcaster using the Attributes value

Subscriber Segmentation Using Attribute Value in Broadcaster

This tool helps you to segment the existing subscribers and send messages using broadcaster. Target subscribers easily with segment filters like Subscribed Date, Last Interaction Time, Name, Number, Category, Tag and Attribute Value like Age, Gender, Email, Website etc