# Carousel Templates

## Overview

A **Carousel Template** in WhatsApp Business API is an interactive message format that allows businesses to send multiple cards within a single message. Each card can contain media, text, and action buttons, and users can scroll horizontally through the cards.

Carousel templates are mainly used for:

* Product showcasing
* Marketing campaigns
* Interactive user engagement

#### Advantages of Carousel Templates

* Displays **multiple items in a single message**
* Improves **user engagement and interaction**
* Allows users to **take actions directly** (visit website, call, quick-reply)
* Provides a **rich and structured user experience**

{% hint style="warning" %}
Carousel Templates can only be created under the Marketing category.
{% endhint %}

## Types of Carousel Templates

There are two types of Carousel Templates:

* **Media Carousel Template**
  * Used for marketing content with images or videos
  * Allows custom text and buttons on each card
* **Product Carousel Template**
  * Used to display products directly from a catalog
  * Product details are fetched automatically

<figure><img src="https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LlJChpzcxtwOYGcBd1q%2Fuploads%2Fj3LRVNnELDagDrnJ32d6%2Fcar02.png?alt=media&#x26;token=85cd9459-9389-4dfe-922e-8246e581b307" alt=""><figcaption></figcaption></figure>

## Limits & Specifications

#### Body Content

* Maximum length: **1024 characters**

#### Number of Cards

* Minimum: **2 cards**
* Maximum: **10 cards**

#### Media Support

* Supported formats:
  * Image
  * Video

{% hint style="info" %}
Mixing image and video in the same carousel is **not allowed**.
{% endhint %}

## Buttons & Supported Types

#### Media Carousel

Supported button types:

* **Quick Reply**
* **Call To Action (CTA)**
  * Visit Website
* **Phone Number**

<figure><img src="https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LlJChpzcxtwOYGcBd1q%2Fuploads%2FklTRPck7gjoV5MlndMNG%2Fcar003.png?alt=media&#x26;token=35eb9af8-f3f1-4f0b-a7b9-81c22f41298f" alt=""><figcaption></figcaption></figure>

#### &#x20;Button Limits per Card

* Maximum **2 Quick Reply buttons or Combinations of Call To Action or Phone Number button**
* combination of **quick reply** and **call to action** and **phone number** also possible

***

#### Product Carousel

* Supports similar button configurations
* Typically used with **product-related actions (e.g., view product)**

## Character Limits

#### Button Text

* Maximum: **20 characters**
* Emojis are **not supported**

#### Media Size Limits

* Image: Up to **5 MB**
* Video: Up to **16 MB**

#### Card Content (Media Carousel Only)

* Each card can include body text
* Maximum: **160 characters** (including emojis)

{% hint style="info" icon="photo-film" %}
**Product Carousel does not support custom card body text**, as product details are fetched from the catalog.
{% endhint %}

## Product Carousel (Catalog-Based)

Product Carousel Templates are designed to display products directly from a **linked WhatsApp Catalog**.

#### Key Points:

* Products are selected from the connected catalog
* Maximum **10 products** can be added
* Product details such as:
  * Image
  * Name
  * Price\
    are automatically populated.

## Approval Process

Once the template is created:

1. Submit it for approval
2. The template will be reviewed by Meta (WhatsApp)
3. Approval may take some time (typically up to **24 hours**)

<figure><img src="https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LlJChpzcxtwOYGcBd1q%2Fuploads%2FtNE5S9khhPt0RgjnrwOB%2Fcar04.png?alt=media&#x26;token=932af936-76a8-4367-87c0-39ba4f926740" alt=""><figcaption></figcaption></figure>

{% hint style="info" icon="whatsapp" %}
Templates must comply with WhatsApp policies to get approved.
{% endhint %}

## Best Practices

* Use **high-quality images or videos**
* Keep text **short, clear, and meaningful**
* Use strong **Call-To-Action buttons** (e.g., *Buy Now*, *View Product*)
* Maintain **consistency across all cards**
* Avoid overcrowding cards with too much information

#### Why Carousel is Effective

* Allows users to **view multiple products or content in one message**
* Enables **direct interaction** (website visit, call, quick reply)
* Improves **conversion and engagement rates** compared to plain text messages

{% hint style="info" icon="meta" %}
Carousel Templates provide a powerful way to deliver **rich, interactive content**, but they must strictly follow **WhatsApp guidelines and limitations** to ensure approval and proper delivery.
{% endhint %}