# Introduction

## Overview

**WhatsApp Templates** are predefined message formats that allow businesses to send **automated and structured messages** to customers through the WhatsApp platform.

These templates are commonly used for:

* **Notifications and alerts**
* **Order updates and confirmations**
* **Promotional and marketing messages**

{% hint style="warning" %}
All templates must be **approved by WhatsApp** before they can be used.\
Approval may take up to **72 working hours**, so plan your campaigns accordingly.
{% endhint %}

Templates support **dynamic fields** (e.g., customer name, order details), allowing messages to be **personalized** while maintaining a consistent format.

Using templates helps businesses:

* Ensure **message consistency**
* Stay **compliant with WhatsApp policies**
* Save time and effort in creating messages

{% hint style="danger" %}
**Picky Assist** does not have any role in the **approval or rejection** of WhatsApp templates.Template approval is handled entirely by **WhatsApp (Meta)**.
{% endhint %}

### Billing & Usage Note

* Template messages are **chargeable**, and pricing varies based on the **recipient's country**.
* Ensure that your **wallet has sufficient balance** before sending template messages.

WhatsApp Templates are essential for **automated, scalable, and policy-compliant communication**, especially when interacting with users outside the active session window.