Requesting a Carousel Template

Manage billing

Overview

A Carousel Template in WhatsApp Business API is an interactive message format that allows businesses to send multiple cards within a single message. Each card can contain media, text, and action buttons, and users can scroll horizontally through the cards.

Carousel templates are mainly used for:

• Product showcasing

• Marketing campaigns

• Interactive user engagement

Advantages of Carousel Templates

• Displays multiple items in a single message

• Improves user engagement and interaction

• Allows users to take actions directly (visit website, call, quick-reply)

• Provides a rich and structured user experience

Template Categories

WhatsApp templates are generally divided into three categories:

• Utility

• Marketing

• Authentication

Carousel Templates can only be created under the Marketing category.

Types of Carousel Templates

There are two types of Carousel Templates:

• Media Carousel Template

  • Used for marketing content with images or videos

  • Allows custom text and buttons on each card

• Product Carousel Template

  • Used to display products directly from a catalog

  • Product details are fetched automatically

Limits & Specifications

Body Content

• Maximum length: 1024 characters

Number of Cards

• Minimum: 2 cards

• Maximum: 10 cards

Media Support

• Supported formats:

  • Image

  • Video

Mixing image and video in the same carousel is not allowed.

Buttons & Supported Types

Media Carousel

Supported button types:

• Quick Reply

• Call To Action (CTA)

  • Visit Website

• Phone Number

Button Limits per Card

• Maximum 2 Quick Reply buttons or 2 Call To Action or 2 Phone Number button

• combination of quick reply and call to action and phone number also possible

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Product Carousel

• Supports similar button configurations

• Typically used with product-related actions (e.g., view product)

Character Limits

Button Text

• Maximum: 20 characters

• Emojis are not supported

Media Size Limits

• Image: Up to 5 MB

• Video: Up to 16 MB

Card Content (Media Carousel Only)

• Each card can include body text

• Maximum: 160 characters (including emojis)

Product Carousel does not support custom card body text, as product details are fetched from the catalog.

Product Carousel (Catalog-Based)

Product Carousel Templates are designed to display products directly from a linked WhatsApp Catalog.

Key Points:

• Products are selected from the connected catalog

• Maximum 10 products can be added

• Product details such as:

  • Image

  • Name

  • Price are automatically populated

Approval Process

Once the template is created:

1. Submit it for approval

2. The template will be reviewed by Meta (WhatsApp)

3. Approval may take some time (typically up to 24 hours)

Templates must comply with WhatsApp policies to get approved.

Best Practices

• Use high-quality images or videos

• Keep text short, clear, and meaningful

• Use strong Call-To-Action buttons (e.g., Buy Now, View Product)

• Maintain consistency across all cards

• Avoid overcrowding cards with too much information

Why Carousel is Effective

• Allows users to view multiple products or content in one message

• Enables direct interaction (website visit, call, quick reply)

• Improves conversion and engagement rates compared to plain text messages

Carousel Templates provide a powerful way to deliver rich, interactive content, but they must strictly follow WhatsApp guidelines and limitations to ensure approval and proper delivery.