Introduction

Bulk WhatsApp Messaging enables businesses to communicate with multiple customers at the same time using WhatsApp-approved message templates. It is widely used for promotions, order updates, reminders, product broadcasts, and customer re-engagement — all through the official WhatsApp Cloud API integrated inside Picky Assist.

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What Is Bulk WhatsApp Messaging !

Bulk Messaging allows you to send a single template message to thousands of customers instantly through a verified WhatsApp Business API number. It is designed for businesses that need consistent, high-quality, non-spam communication with their customer base.

Bulk messaging is allowed only for customers who have interacted with your business or shown interest. Unwanted messages can lead to blocks and quality rating issues.

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Why Businesses Use Bulk Messaging

• Share offers, discounts & promotions

• Notify customers about new arrivals

• Send order updates & payment reminders

• Share catalog items or selected products

• Re-engage inactive customers

• Reduce manual work & save time

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WhatsApp Template Categories

WhatsApp message templates must be reviewed and approved by WhatsApp before use. Templates fall under 3 categories:

• Utility Templates For order status, delivery updates, payment alerts, reminders, etc.

• Marketing Templates For promotions, offers, product launches, catalog shares, festive sales.

• Authentication Templates For verification codes or OTP-style messages.

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Template Approval Rules

A template must follow WhatsApp compliance rules:

✔ Clear & non-spam content

✔ No misleading offers or abusive wording

✔ No sensitive or restricted content

✔ No greeting-only messages (“Hi”, “Hello”)

✔ No unapproved URLs or too many special characters

⛔ Common Reasons for Rejection:

🚫 Overly promotional wording

🚫 Missing placeholders or formatting issues

🚫 Wrong category selection

🚫 Using personal or sensitive data

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WhatsApp Template Pricing

WhatsApp (Meta) decides the cost — not Picky Assist. Charges apply per message and vary based on:

• Country of the recipient

• Message Category (Utility / Marketing / Authentication)

Always include the customer’s correct country code (e.g., +91). Missing or wrong country code → message delivery failure.

India Pricing (As per latest Meta pricing)

• Marketing Template → ₹0.52 – ₹0.78 per message (approx)

• Utility Template → ₹0.17 – ₹0.23 per message (approx)

• Authentication Template → ₹0.13 – ₹0.16 per message (approx)

Prices may change based on Meta updates.

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