# Introduction

Bulk WhatsApp Messaging enables businesses to communicate with multiple customers at the same time using WhatsApp-approved message templates.\
It is widely used for promotions, order updates, reminders, product broadcasts, and customer re-engagement — all through the official WhatsApp Cloud API integrated inside Picky Assist.

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### What Is Bulk WhatsApp Messaging !

Bulk Messaging allows you to send a single template message to thousands of customers instantly through a verified WhatsApp Business API number.\
It is designed for businesses that need consistent, high-quality, non-spam communication with their customer base.

{% hint style="info" %}
Bulk messaging is allowed only for customers who have interacted with your business or shown interest.\
Unwanted messages can lead to blocks and quality rating issues.
{% endhint %}

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### Why Businesses Use Bulk Messaging

* Share offers, discounts & promotions
* Notify customers about new arrivals
* Send order updates & payment reminders
* Share catalog items or selected products
* Re-engage inactive customers
* Reduce manual work & save time

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### WhatsApp Template Categories

WhatsApp message templates must be reviewed and approved by WhatsApp before use.\
Templates fall under 3 categories:

* **Utility Templates**\
  For order status, delivery updates, payment alerts, reminders, etc.
* **Marketing Templates**\
  For promotions, offers, product launches, catalog shares, festive sales.
* **Authentication Templates**\
  For verification codes or OTP-style messages.

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### **Template Approval Rules**

A template must follow WhatsApp compliance rules:

✔ Clear & non-spam content

✔ No misleading offers or abusive wording

✔ No sensitive or restricted content

✔ No greeting-only messages (“Hi”, “Hello”)

✔ No unapproved URLs or too many special characters

⛔ **Common Reasons for Rejection:**

🚫 Overly promotional wording

🚫 Missing placeholders or formatting issues

🚫 Wrong category selection

🚫 Using personal or sensitive data

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### WhatsApp Template Pricing

WhatsApp (Meta) decides the cost — not Picky Assist.\
Charges apply per message and vary based on:

* **Country of the recipient**
* **Message Category (Utility / Marketing / Authentication)**

{% hint style="success" %}
Always include the customer’s correct **country code** (e.g., +91).\
Missing or wrong country code → message delivery failure.
{% endhint %}

###   India Pricing (As per latest Meta pricing)

* **Marketing Template** → ₹0.52 – ₹0.78 per message (approx)
* **Utility Template** → ₹0.17 – ₹0.23 per message (approx)
* **Authentication Template** → ₹0.13 – ₹0.16 per message (approx)

{% hint style="warning" %}
*Prices may change based on Meta updates.*
{% endhint %}

***


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