Guidelines
Please follow the below guidelines in order to avoid template rejections.
Not Allowed Message Types
Including any type of exclusion contents in the Image or PDF
Message templates with spelling mistakes will be rejected
Templates contain potentially abusive or threatening content
Some examples of this include the following:
Message templates that threaten customers with a legal course of action will be rejected.
Message templates that threaten to add customers to a WhatsApp group with their friends and family to shame them if they don't pay back their loans will be rejected.
Tips for Fast Approval Process
In addition to the above, please consider the following to accelerate the approval process.
Please pass the Sample Contents for dynamic messages also for media templates please pass the sample url of the media, make sure the media can be viewed publicly from the URL
Make your message template name clear. Instead of using a name like "template_014," use "bus_ticket_details".
Remember that someone outside of your business will be reviewing your templates. Providing more clarity gives reviewers context around how the template will be used.
Dont request floating variables i.e
{{1}}
-{{2}}
Surround the dynamic variable with textual information so it's clear what will be inserted.Make sure the dynamic variables are indicates correctly i.e
{{1}}
in the message templates, the dynamic variable should starts from 1 and you can have any number of dynamic variable in the template.
The above guidelines is prepared based on our experience and we dont guarantee whether all your templates get's approval if your follow the same.
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