Introduction
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Picky Assist offers 2 WhatsApp Official Solution to get started 1. WhatsApp Official Managed Services 2. WhatsApp Cloud API
As a business, choosing the right WhatsApp channel is essential for seamless communication and efficient operations. At Picky Assist, we offer two distinct WhatsApp services: WhatsApp Official Fully Managed Services and WhatsApp Cloud API.Both are official services provided by Meta, but each comes with its own set of features, benefits, and management options. In this article, we’ll break down the differences and similarities between the two to help you decide which is the best fit for your business.
is an end-to-end solution managed by on behalf of your business. This service is designed for businesses that prefer a hands-off approach, allowing us to manage everything from setup to ongoing support and billing.
• Managed by Picky Assist: We handle all aspects of the service, including setup, maintenance, and support.
• Simplified Billing: Businesses pay per message charges directly to Picky Assist, with an additional $19 per month for those on the Ultimate Plan.
• Seamless Experience: With our fully managed service, you can focus on your core business while we take care of the rest.
• Ease of Use: No need to worry about technical details or billing complexities. We manage everything for you.
• Dedicated Support: Receive personalized support directly from Picky Assist whenever you need it.
• No Direct Interaction with Meta: We handle all interactions with Meta, simplifying your experience.
WhatsApp Cloud API is a partially managed service where Picky Assist manages the messaging aspects, but Meta handles billing and support directly with the business. This service provides businesses with more control and direct interaction with Meta.
• Partially Managed by Picky Assist: We manage the messaging infrastructure while you handle billing directly with Meta.
• Direct Billing with Meta: Businesses link their credit card in Facebook Business Manager, with charges applied based on usage
• Free for One Channel: The service is free for one channel, with additional channels available at extra costs.
• Direct Meta Support: For businesses that prefer dealing directly with Meta, this service provides direct access to their support and billing.
• Cost-Effective: Ideal for businesses looking to minimize additional fees, as there is no extra monthly charge beyond what Meta charges.
• Greater Control: Businesses have more control over their WhatsApp API integration, including direct access to Meta’s resources.
• Official WhatsApp Services: Both services are official WhatsApp solutions provided by Meta.
• Messaging Infrastructure: Both services allow for the seamless sending and receiving of WhatsApp messages.
• Integration Capabilities: Both can be integrated with your existing CRM, support desk, or email application.
• Security: Both services adhere to the same security standards set by WhatsApp, ensuring the safety and privacy of your communications.
Feature/Aspect
WhatsApp Official Fully Managed Services
WhatsApp Cloud API
Management
Fully managed by Picky Assist
Partially managed by Picky Assist
Billing
Through Picky Assist
Directly with Meta
Support
Provided by Picky Assist
Provided by Meta
Additional Costs
$19/month on Ultimate Plan
Free for one channel, additional costs for more channels
Control
Less control, fully managed
More control, direct Meta interaction
Complexity
Minimal
Moderate
If you prefer a hands-off approach and want Picky Assist to manage everything for you, WhatsApp Official Fully Managed Services is ideal. If you want more control and are comfortable handling billing and support directly with Meta, WhatsApp Cloud API may be the better option.
WhatsApp Official Fully Managed Services has an additional charge of $19 per month on the Ultimate Plan, with message charges billed through Picky Assist. WhatsApp Cloud API is free for one channel, with Meta billing you directly based on usage.
Yes, you can switch between WhatsApp Official Fully Managed Services and WhatsApp Cloud API depending on your business needs. Contact Picky Assist support to initiate the switch.
Getting started is easy! Both services now feature embedded signup, allowing you to onboard in just 5 minutes using your Facebook account. For WhatsApp Official Fully Managed Services, ensure you have a prepaid credit in your Picky Assist Wallet.
No, both services use the same WhatsApp messaging infrastructure, so message quality and delivery speed are identical.
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