How to Appeal for WhatsApp Template Category Changes

Overview

Sometimes, Meta may assign a different category (Marketing / Utility / Authentication) than what you selected while creating the template.

In such cases, you can request a category review (appeal) directly from Meta Business Manager.

Steps to Request Template Category Review

Step 1: Open WhatsApp Manager

• Log in to Meta Business Suite

• Select your Business Portfolio

• On the left side, click on WhatsApp Accounts

• Choose your WhatsApp Account

• Click on WhatsApp Manager (Bottom Right Corner)

Step 2: Navigate to Templates

• Click on Manage Templates

• Here you can see all your templates

Step 3: Open Category Review Section

• Look for the link: “Review category updates in Business Support Home”

• Click on that link

Step 4: Select Template Category Updates

• On the left side, choose Template Category Updates

• You will see the list of templates available for review

• Select the template you want to appeal

• Submit the request for category review

You can request a category review only within 60 days of template creation