Sometimes, Meta may assign a different category (Marketing / Utility / Authentication) than what you selected while creating the template.
In such cases, you can request a category review (appeal) directly from Meta Business Manager.
Log in to Meta Business Suite
Select your Business Portfolio
On the left side, click on WhatsApp Accounts
Choose your WhatsApp Account
Click on WhatsApp Manager (Bottom Right Corner)
Click on Manage Templates
Here you can see all your templates
Look for the link: “Review category updates in Business Support Home”
Click on that link
On the left side, choose Template Category Updates
You will see the list of templates available for review
Select the template you want to appeal
Submit the request for category review
You can request a category review only within 60 days of template creation
Last updated 3 months ago
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