Text Templates

Overview

A Text Template is a pre-approved message format used in WhatsApp Business API to initiate conversations with customers or send messages outside the 24-hour customer service window. It contains only text content and can be used for notifications, updates, or promotional communication.

Key Features

• Text-Only Content Text templates include only plain text. Media files such as images, videos, or documents are not supported.

• Dynamic Variables Supports placeholders (e.g., {{1}}, {{2}}) to personalize messages for each user.

• Optional Buttons Can include:

  • Quick Reply buttons (for user interaction)

  • Call-To-Action buttons (Visit Website / Call)

Meta Approval Required All templates must be submitted and approved by Meta before use.

Template Structure

A standard text template consists of:

1. Body (Main Message) The primary text content of the message.

2. Variables (Optional) Used to insert dynamic values such as name, order ID, etc.

3. Buttons (Optional) Interactive or action-based buttons for user engagement.

Example

Template Message:

Hi {{1}}, your order {{2}} has been shipped successfully.

Output:

Hi John, your order #1234 has been shipped successfully.

Template Categories

Text templates are categorized based on use case:

• Marketing Promotional messages, offers, product updates

• Utility Transactional messages such as order confirmations, reminders

• Authentication OTP and verification messages