Interactive Button Templates

Overview

Interactive Button Templates are WhatsApp template messages that include predefined buttons to enhance user interaction and engagement. These templates allow businesses to guide users to take quick actions directly from the message. Interactive buttons help simplify user responses and improve conversion rates by reducing the need for manual typing.

Types of Interactive Buttons

WhatsApp templates support the following types of interactive buttons:

1. Quick Reply Buttons

Quick Reply buttons allow users to respond instantly by selecting from predefined options.

Features:

• Maximum of 10 buttons per template

• Sends a predefined text response when clicked

• Keeps the conversation within WhatsApp

Example: Message:

Are you interested in our latest products?

Buttons:

• Yes

• No

• Talk to Sales etc....

When a user clicks “Yes”, it automatically sends:

Yes

2. Call-To-Action (CTA) Buttons

Call-To-Action buttons allow users to perform specific actions outside the chat.

Types:

• Visit Website – Opens a specified URL

• Call Phone Number – Initiates a phone call

Features:

• Maximum of 3 CTA buttons per template

• Redirects users to external actions

Example

Valid:

• 2 URL + 1 Phone + 5 Quick Replies = 8 buttons

Invalid:

• 3 URL buttons ❌ (exceeds URL limit)

Use Cases

• Lead qualification

• Customer feedback collection

• Product discovery

• Appointment confirmations

• Customer support automation