Call to Action Templates

Overview

Call-To-Action (CTA) Templates are WhatsApp template messages that include buttons designed to prompt users to take a specific action. These actions typically redirect users outside the chat, such as visiting a website or making a phone call. CTA templates are widely used for driving conversions, increasing website traffic, and enabling direct customer contact.

Types of Call-To-Action Buttons

WhatsApp supports the following CTA button types:

1. Visit Website

Allows users to open a specified URL directly from the message.

Features:

• Redirects user to a web page

• Supports static or dynamic URLs

• Commonly used for product pages, payment links, or landing pages

Example: Button:

• Visit Website → Opens product or offer page

2. Call Phone Number

Allows users to initiate a phone call directly from WhatsApp.

Features:

• Opens the device dialer

• Connects user to business support or sales team

Example: Button:

• Call Now → Initiates a call to the business number

Key Features

• Supports up to 2 CTA buttons per template

• Enables direct action from the message

• Improves conversion rates by reducing steps

• Can be combined with text or media templates

Example Template

Body:

Hi {{1}}, explore our latest offers and get in touch with us today.

CTA Buttons:

• Visit Website

• Call Now

Use Cases

• Driving traffic to product or landing pages

• Enabling direct customer calls

• Sharing payment or checkout links

• Promoting offers and campaigns

• Customer onboarding and sign-ups