# Call to Action Templates

## Overview

**Call-To-Action (CTA) Templates** are WhatsApp template messages that include buttons designed to prompt users to take a **specific action**. These actions typically redirect users outside the chat, such as visiting a website or making a phone call.\
CTA templates are widely used for driving conversions, increasing website traffic, and enabling direct customer contact.

#### Types of Call-To-Action Buttons

WhatsApp supports the following CTA button types:

#### **1. Visit Website**

Allows users to open a specified URL directly from the message.

**Features:**

* Redirects user to a web page
* Supports static or dynamic URLs
* Commonly used for product pages, payment links, or landing pages

**Example:**\
Button:

* Visit Website → Opens product or offer page

#### **2. Call Phone Number**

Allows users to initiate a phone call directly from WhatsApp.

**Features:**

* Opens the device dialer
* Connects user to business support or sales team

**Example:**\
Button:

* Call Now → Initiates a call to the business number

#### Key Features

* Supports up to **2 CTA buttons per template**
* Enables direct action from the message
* Improves conversion rates by reducing steps
* Can be combined with text or media templates

<figure><img src="https://3382165395-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LlJChpzcxtwOYGcBd1q%2Fuploads%2FJwrtOkSa2CLoE0PETWKv%2Fcall2action.jpg?alt=media&#x26;token=b8a95fc1-0319-4720-926b-9fd39101fd31" alt=""><figcaption></figcaption></figure>

#### Example Template

**Body:**

```
Hi {{1}}, explore our latest offers and get in touch with us today.
```

**CTA Buttons:**

* Visit Website
* Call Now

#### Use Cases

* Driving traffic to product or landing pages
* Enabling direct customer calls
* Sharing payment or checkout links
* Promoting offers and campaigns
* Customer onboarding and sign-ups