For the complete documentation index, see llms.txt. This page is also available as Markdown.
Template Components
Overview
WhatsApp templates are built using different components, which define the structure and content of the message. Each component serves a specific purpose, such as displaying text, media, or interactive elements.
A template can include the following components:
Header
Body
Footer
Buttons
1. Header
The Header is the top section of the template and is used to capture attention.
Supported Types
Text
Image
Video
Document
Key Points
Only one header is allowed per template
Media headers enhance visual engagement
Text headers can include dynamic variables
2. Body
The Body is the main content of the message.
Features
Supports text with dynamic variables (e.g., {{1}}, {{2}})
Used to convey the core message
Character Limit
Up to 1024 characters
3. Footer
The Footer is an optional section used for additional information.
Features
Typically used for:
Disclaimers
Additional notes
Does not support dynamic variables
Character Limit
Up to 60 characters
4. Buttons
Buttons provide interactive actions for users.
Types of Buttons
Call To Action (CTA)
Visit Website (URL)
Call Phone Number
Quick Reply
Predefined responses for user interaction
Key Limits
Maximum 10 buttons (depends on type and template)
Button text limit: 25 characters
❌ Emojis are not supported in button text
Component
Character Limit
Additional Notes
Body Text
Up to 1024 characters
Mandatory component, supports variables and emojis
Footer
Up to 60 characters
Optional, text only, no variables allowed
Button Text
Up to 25 characters
Applies to button label text
Number of Buttons
Up to 10 buttons total
Includes Quick Reply + Call-to-Action combinations
Dynamic Variables
Dynamic variables allow templates to be personalized.
Format
Usage
Customer name
Order details
OTP codes
Important Notes
Each component must follow WhatsApp guidelines
Invalid formatting may lead to template rejection
Components and their limits may vary slightly based on template type (Marketing, Utility, Authentication)
