> For the complete documentation index, see [llms.txt](https://help.pickyassist.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.pickyassist.com/setting-up-guide/connecting-channels/whatsapp-templates/template-components.md).
# Template Components
## Overview
WhatsApp templates are built using different **components**, which define the **structure and content** of the message. Each component serves a specific purpose, such as displaying text, media, or interactive elements.
A template can include the following components:
* **Header**
* **Body**
* **Footer**
* **Buttons**
***
### 1. Header
The **Header** is the top section of the template and is used to capture attention.
#### Supported Types
* **Text**
* **Image**
* **Video**
* **Document**
#### Key Points
* Only **one header** is allowed per template
* Media headers enhance **visual engagement**
* Text headers can include **dynamic variables**
***
### 2. Body
The **Body** is the main content of the message.
#### Features
* Supports **text with dynamic variables** (e.g., {{1}}, {{2}})
* Used to convey the **core message**
#### Character Limit
* Up to **1024 characters**
***
### 3. Footer
The **Footer** is an optional section used for additional information.
#### Features
* Typically used for:
* Disclaimers
* Additional notes
* Does **not support dynamic variables**
#### Character Limit
* Up to **60 characters**
***
### 4. Buttons
Buttons provide **interactive actions** for users.
#### Types of Buttons
* **Call To Action (CTA)**
* Visit Website (URL)
* Call Phone Number
* **Quick Reply**
* Predefined responses for user interaction
***
#### Key Limits
* Maximum **10 buttons** (depends on type and template)
* Button text limit: **25 characters**
* ❌ Emojis are not supported in button text
| Component | Character Limit | Additional Notes |
| --------------------- | -------------------------- | -------------------------------------------------- |
| **Body Text** | Up to **1024 characters** | Mandatory component, supports variables and emojis |
| **Footer** | Up to **60 characters** | Optional, text only, no variables allowed |
| **Button Text** | Up to **25 characters** | Applies to button label text |
| **Number of Buttons** | Up to **10 buttons total** | Includes Quick Reply + Call-to-Action combinations |
***
### Dynamic Variables
Dynamic variables allow templates to be **personalized**.
#### Format
```
{{1}}, {{2}}, {{3}}
```
#### Usage
* Customer name
* Order details
* OTP codes
***
### Important Notes
* Each component must follow **WhatsApp guidelines**
* Invalid formatting may lead to **template rejection**
* Components and their limits may vary slightly based on **template type (Marketing, Utility, Authentication)**
---
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