# Template Components

## Overview

WhatsApp templates are built using different **components**, which define the **structure and content** of the message. Each component serves a specific purpose, such as displaying text, media, or interactive elements.

A template can include the following components:

* **Header**
* **Body**
* **Footer**
* **Buttons**

***

### 1. Header

The **Header** is the top section of the template and is used to capture attention.

#### Supported Types

* **Text**
* **Image**
* **Video**
* **Document**

#### Key Points

* Only **one header** is allowed per template
* Media headers enhance **visual engagement**
* Text headers can include **dynamic variables**

***

### 2. Body

The **Body** is the main content of the message.

#### Features

* Supports **text with dynamic variables** (e.g., {{1}}, {{2}})
* Used to convey the **core message**

#### Character Limit

* Up to **1024 characters**

<figure><img src="/files/N03K1qmYQSb8DTYaEwk9" alt=""><figcaption></figcaption></figure>

***

### 3. Footer

The **Footer** is an optional section used for additional information.

#### Features

* Typically used for:
  * Disclaimers
  * Additional notes
* Does **not support dynamic variables**

#### Character Limit

* Up to **60 characters**

<figure><img src="/files/xTzY9A4adK9Uc9TzhNaM" alt=""><figcaption></figcaption></figure>

***

### 4. Buttons

Buttons provide **interactive actions** for users.

#### Types of Buttons

* **Call To Action (CTA)**
  * Visit Website (URL)
  * Call Phone Number
* **Quick Reply**
  * Predefined responses for user interaction

***

#### Key Limits

* Maximum **10 buttons** (depends on type and template)
* Button text limit: **25 characters**
* ❌ Emojis are not supported in button text

| Component             | Character Limit            | Additional Notes                                   |
| --------------------- | -------------------------- | -------------------------------------------------- |
| **Body Text**         | Up to **1024 characters**  | Mandatory component, supports variables and emojis |
| **Footer**            | Up to **60 characters**    | Optional, text only, no variables allowed          |
| **Button Text**       | Up to **25 characters**    | Applies to button label text                       |
| **Number of Buttons** | Up to **10 buttons total** | Includes Quick Reply + Call-to-Action combinations |

***

### Dynamic Variables

Dynamic variables allow templates to be **personalized**.

#### Format

```
{{1}}, {{2}}, {{3}}
```

#### Usage

* Customer name
* Order details
* OTP codes

***

### Important Notes

* Each component must follow **WhatsApp guidelines**
* Invalid formatting may lead to **template rejection**
* Components and their limits may vary slightly based on **template type (Marketing, Utility, Authentication)**


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