# Per User Marketing Limits

## Overview

**Per-user marketing limits** restrict how many **marketing template messages** a user can receive within a certain period.

These limits help:

* Prevent **spam**
* Improve **user experience**
* Ensure **relevant communication**

### How It Works

* Applied at the **individual user level**
* Checked **at the time of sending**
* Based on **overall messages received by the user (from all businesses)**

A message may be blocked even if you haven’t messaged the user before.

{% hint style="info" icon="meta" %}
Controlled entirely by **WhatsApp (Meta)** and cannot be modified.
{% endhint %}

### When Messages Get Blocked

A marketing template may fail if:

* The user already received multiple marketing messages
* User engagement is **low**
* The system detects **over-messaging**

### Common Error 

{% hint style="warning" %}
*Message not delivered to maintain healthy ecosystem*
{% endhint %}

### Conversation Behavior

* First message → Opens a **marketing conversation**
* One additional template can be sent
* Further messages require **user interaction**

### Messages Affected

| Message Type        | Affected |
| ------------------- | -------- |
| Marketing Templates | Yes      |
| Utility Templates   | No       |
| Session Messages    | No       |

### Best Practices

{% hint style="success" %}

* Target **active users**
* Encourage **user replies**
* Avoid frequent campaigns
* Send **relevant content**
  {% endhint %}


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