Per User Marketing Limits

Overview

Per-user marketing limits restrict how many marketing template messages a user can receive within a certain period.

These limits help:

• Prevent spam

• Improve user experience

• Ensure relevant communication

How It Works

• Applied at the individual user level

• Checked at the time of sending

• Based on overall messages received by the user (from all businesses)

A message may be blocked even if you haven’t messaged the user before.

Controlled entirely by WhatsApp (Meta) and cannot be modified.

When Messages Get Blocked

A marketing template may fail if:

• The user already received multiple marketing messages

• User engagement is low

• The system detects over-messaging

Common Error

Message not delivered to maintain healthy ecosystem

Conversation Behavior

• First message → Opens a marketing conversation

• One additional template can be sent

• Further messages require user interaction

Messages Affected

Message Type	Affected
Marketing Templates	Yes
Utility Templates	No
Session Messages	No

Best Practices

• Target active users

• Encourage user replies

• Avoid frequent campaigns

• Send relevant content