Messaging Tier
Maximum Unique Customers (Rolling 24 Hours)
| | ------------------------- | ----------------------------------------------------------------- | | Default | 250 | | Tier 1 | 2,000 | | Tier 2 | 10,000 | | Tier 3 | 100,000 | | Tier 4 | Unlimited | Each increase is based on Meta's evaluation of your business account and messaging quality. ### How Does Meta Increase Your Messaging Limit? To become eligible for an increase from 250 to 2,000, your business must satisfy at least one of the following conditions: **Option 1 – Complete Business Verification** Verify your business through Meta. If your WhatsApp Business Account was created through a Business Solution Provider (BSP), your BSP may assist with the verification process where applicable. **Option 2 – Successfully Deliver Messages to 2,000 Unique Customers** Within a rolling 30-day period, your business must: * Successfully deliver template messages. * Reach 2,000 unique WhatsApp users outside the customer service window. * Maintain a High (Green) quality rating. After these conditions are met, Meta automatically evaluates your account for a messaging limit increase. ### How Meta Evaluates Messaging Limits Before increasing your messaging capacity, Meta reviews several factors. Business Uses Approved Message Templates Meta Evaluates Account Health * Phone number quality rating * Business verification status * Policy compliance * Message delivery performance Messaging Performance Review * Number of unique customers reached * Customer engagement * Negative feedback (blocks or reports) Messaging Limit Decision * Business qualifies for a higher messaging tier. * Current limit remains unchanged until eligibility requirements are met. ### How to Increase and Maintain Your Messaging Limit Follow these best practices to improve your chances of automatic scaling: * **Verify Your Business** Complete Meta Business Verification whenever possible. Verified businesses are better positioned for messaging limit growth. * **Maintain a High Quality Rating** Keep your phone number quality rating in the Green (High) category. A healthy quality rating indicates that customers find your messages relevant and valuable. * **Use Approved Message Templates** Only send Meta-approved message templates. Regularly review template quality and replace templates with consistently poor performance. * **Send Messages Only to Opted-In Customers** Ensure customers have explicitly agreed to receive WhatsApp messages from your business. High-quality opt-ins contribute to better engagement and improved account health. * **Avoid Excessive or Repetitive Messaging** Do not send frequent promotional campaigns to inactive audiences. Instead: Segment your audience. Personalize your communication. Send relevant messages based on customer activity. * **Monitor Your Messaging Performance** Regularly review: * Phone number quality rating * Messaging limits * Account Quality * Template quality Monitoring these areas helps identify potential issues before they impact your messaging capacity. #### Follow WhatsApp Policies Always comply with: * WhatsApp Business Messaging Policy * WhatsApp Commerce Policy Policy violations may prevent messaging limit increases or result in restrictions. ### Frequently Asked Questions **Is the messaging limit applied to each phone number?** No. Messaging limits are managed at the WhatsApp Business Portfolio level. All WhatsApp phone numbers connected to the same Business Portfolio share the same messaging limit. **Can Picky Assist increase my messaging limit?** No. Messaging limits are determined entirely by Meta. Picky Assist cannot manually increase, decrease, or override your messaging limit. Does a higher messaging limit happen automatically? Yes. Once your business meets Meta's eligibility requirements, Meta automatically evaluates your account and may increase your messaging limit. What happens if I reach my messaging limit? Once the messaging limit is reached, you may not be able to initiate new business conversations with additional unique customers until your rolling 24-hour window allows capacity again or Meta increases your messaging tier. **Does replying to customers count toward the messaging limit?** No. Messaging limits apply to business-initiated conversations started outside the 24-hour customer service window using approved message templates. Messages sent within an active customer service window are not counted in the same way. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.pickyassist.com/general-guidelines/whatsapp-handling-errors/whatsapp-messaging-limits-understanding-your-messaging-capacity.md?ask=