Understanding Your WhatsApp Number Quality Rating

Overview

Your WhatsApp phone number quality rating indicates how customers have responded to the messages sent from your business over the last seven days.

This rating helps you understand the overall health of your WhatsApp messaging and whether any improvements are needed.

Quality Rating Levels

🟢 Green (High Quality)

Your messages are being well received by customers.

What this means:

• Low number of blocks and reports.

• Healthy messaging performance.

• No action required.

🟡 Yellow (Medium Quality)

Some customers have provided negative feedback.

Possible reasons:

• Messages are not relevant to recipients.

• Customers receive messages too frequently.

• Messaging content is too promotional.

Recommended actions:

• Review your message templates.

• Reduce messaging frequency.

• Ensure recipients have opted in.

• Send only relevant updates.

🔴 Red (Low Quality)

Your number has received a high level of negative feedback.

Possible impact:

• Reduced messaging limits.

• Lower message delivery performance.

• Temporary or permanent messaging restrictions if quality does not improve.

Best Practices to Improve Quality

Follow these recommendations to maintain a healthy quality rating:

• Obtain clear customer consent before sending messages.

• Send messages that customers expect to receive.

• Personalize content based on customer interactions.

• Avoid sending duplicate or repetitive messages.

• Limit promotional messages unless customers have explicitly subscribed.

• Remove inactive or uninterested contacts from your messaging list.

• Continuously monitor your quality rating in WhatsApp Manager.

Where to Check Your Quality Rating

You can monitor your quality rating anytime by navigating to:

WhatsApp Manager → Phone Numbers (Picky Assist platform)

Review your quality status regularly, especially after large campaigns or broadcasts.

Frequently Asked Questions

How often is the quality rating updated?

The quality rating is based on customer feedback received over the previous seven days and may change as new feedback is received.

Does a Red rating mean my number is blocked?

No. A Red rating indicates that your messaging quality is poor. However, if the quality does not improve, WhatsApp may apply messaging limits or additional restrictions.

Can my quality rating improve?

Yes. By following WhatsApp's messaging best practices and reducing negative customer feedback, your quality rating can improve over time.